ROI

I am working as a Product Manager in a Spain based e-Learning company. I am about to have my first sponsored event for promotion of our product, but i am bothered about few things.

• How do i make sure my participants are not bored and make them genuinely interested in my concepts?

I have been reading many of the blog post of many CIOs and understand that most of the sponsored events ends up as time wasting, irritation power point presentation a.k.a business school presentation. Definitely one of the methods is don't talk about product but present use cases and interactive session to discuss on the domain where my product stands. Well i hope this works.

• What is ROI?
  

Tell me about it. How does any company arrive at this magical figure in a tangible way at the beginning of implementation is what I am confused? Doesn't any one care about employee training, acceptability and change management effort? I wish i could have a simple empirical formula. Alas ! I know it is not possible because every individual business is dynamic and ROI is something which you arrive after some time of implementation - say one or two years down the line.


Well Product selling and vendor management is still a challenging and satisfying work. A success case increases the morale of product companies and a good partnership always helps Clients in achieving their goals.

Bridging the Gap between and vendors and buyers is a continuing, evolving and exciting process.